The logo has three important ingredients to it- the font, the colour and a design element, infused within the word TIGER.

The font used in this case, Macaro very prominently brings out all the attributes of a tiger- its boldness, its firmness, robustness, fearlessness and its ominous presence. What this sub-brand logo tends to achieve with the usage of this font has two aspects to it. For one thing, it tends to establish a unique identity of its own despite of staying in the shadows of the mother brand. On the other hand, it also communicates the attributes of valour and boldness, which stems from the assurance of being safe.

The orange colour used in the logo represents the pattern on the body of a Tiger, and very simply conveys bravado, confidence and self-assurance of the TIGER brand.

Finally the Stencil design used in this logo has been accommodated to effectively and convincingly communicate to workers, that they are about to put on the skin of a tiger. Nothing in the world can scare them now, for they are in safest hands possible.