OOH

Out of home advertising is focused on marketing to consumers when they are on the move" in public places, in transit system, in waiting and/or in specific commercial locations. Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative solutions.

Mallcom put its conscious efforts to popularize its corporate identity by various means. Prominent out of these are Hoarding advertisements. We have started with some of the major industrial states and are present across 25 major locations chiefly in commercial and industrial areas on primary and secondary arterial roads. Soon we will roll-out the pan-India plan for OOH advertising to capture more active audience and to create more corporate visibility.

Typically large in dimension, with ostensibly witty slogans, and distinctive visuals, hoardings are highly visible in the top designated market areas. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). They afford greatest visibility not only due to their size, but also because they allow creative "customizing" through extensions and embellishments.

Mallcom sets itself apart from any other company in the same business, when it takes upon it, the job of protecting lives of workers, right from a worldwide or nationwide macro level to the local micro level. It is deeply concerned about providing world class standards in safety to workers, whichever corner of the earth they are in. The same feeling and the same conviction towards this end are what are communicated through Mallcom’s each and every billboard and signage. These are Mallcom’s ways of saying to the workforce all over the world, that when they are out risking their lives for the betterment of their company, there is always someone watching their back, everywhere.